press release

The Bloc and spencer Health Solutions, LLC Host Panel on “Making Health Tech Human” at Cannes Lions Health 2017

Wednesday, April 26, 2017

In June, The Bloc and spencer Health Solutions, LLC will present and host a dynamic panel on creativity and its intersection with health technology at the Lions Health Festival in Cannes, France. The event “Making Health Tech Human” will demonstrate how to apply creativity to help humanize tech. Showcasing ways to create in a patient-centric world, it will feature spencer Healthcare Systems’s “spencer™, the future of connected care.” “Technology is transforming the way we think and create. What if we could make health tech more approachable, more understanding, more…human? The potential to create ideas that truly understand our consumers in real time and enhance their lives is unlimited, and beyond exciting,” said Elizabeth Elfenbein, Partner and Chief Creative Officer of The Bloc. Tom Rhoads, Founder and CEO of spencer Healthcare Systems, remarks, “Our mission at spencer Healthcare Systems is to create the future of connected care. By personifying our device, ‘spencer,’ we’ve created a friendly, personal, and approachable experience that patients and caregivers will connect with and benefit from while managing their daily health routines.” “Today, we’re at the intersection of technology and health. It’s up to us to help define what that means for our clients, our industry, and the common good. The humanization of health tech is a great start” says, Jennifer Matthews, Managing Partner and President of The Bloc. “Making Health Tech Human” will take place on Saturday, June 17, 13:00-13:30 at the Health in Focus Stage at the Foyer Théâtre Debussy in Cannes.

About The Bloc:
The Bloc is a leading health creative engagement agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The Bloc is also a founding member of The Bloc Partners, the largest independent global network of entrepreneurial healthcare communication companies. For more information, visit www.thebloc.com.

About Lions Health:
Lions Health is the global creative festival for the healthcare communications industry, which includes the world’s biggest healthcare communications awards and is the opening event of the Cannes International Festival of Creativity.


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